Green Innovation Index
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The Green Innovation Index is a new report by Next 10 that analyzes key economic and environmental indicators to help us better understand the role green innovation plays in reducing greenhouse gas emissions that cause global warming while growing our economy.


Brand New Report
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California Climate Risk and Response provides for the first time a comprehensive examination of the economic impacts of climate change and adaptation in California.  In conducting this multi-sector assessment, we compile the most recent available science on climate damage, assess its economic implications, and examine alternative strategies for adaptation.

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Press Coverage

2010 - 2009 - 2008  -  2007  -  2006  -  2005

Read up on the press coverage Next 10 has received since its launch.

November 14, 2008
Climate Change’s Price Tag
Dave Iverson, KQED forum with Michael Krasny

A new UC Berkeley study finds that $2.5 trillion worth of California real estate is at risk from wildfires, sea level rise and extreme weather linked to global warming. We talk to the authors of the study, who advocate turning the threat into an opportunity for economic renewal.

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November 14, 2008
The Peter B.Collins Show

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November 14, 2008
Calculating the Costs of Climate Change in California
Felicity Barringer, New York Times - International Herald Tribune

Felicity Barringer, New York Times - International Herald Tribune
A couple of weeks after releasing a report calculating the net economic benefits of California’s 30-year drive for energy efficiency, David Roland-Holst, an economics professor at the Center for Energy, Resources and Economic Sustainability at the University of California at Berkeley provided a bookend Thursday, arguing that failing to act to combat climate change would cost the state at least $300 million annually over the next 100 years.

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November 14, 2008
Climate change may carry huge price tag for California
Margot Roosevelt, Los Angeles Times

For the first time, the costs of global warming's projected effects in the nation's largest state have been quantified: About $2.5 trillion of real estate assets in California are at risk from extreme weather events, sea level rise and wildfires, with a projected annual price tag of between $300 million and $3.9 billion, according to a new report, "California Climate Risk and Response," written by UC Berkeley researchers Fredrich Kahrl and David Roland-Holst.
The report covers seven economic sectors and envisions issues such as the collapse of the ski industry, a water-starved hydroelectric system. The research was funded by Next 10, a nonprofit set up by high-tech entrepreneur F. Noel Perry.

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November 13, 2008
Study: Global warming could be costly for California.
Terence Chea, Business Week, The Associated Press, San Francisco Chronicle

The effects of climate change could result in $300 million to $3.9 billion in annual damages in California, depending on how much temperatures rise, according to the report, which looks at different global warming scenarios. The report, called "California Climate Risk and Response," was funded by Next 10, a Palo Alto-based nonprofit group that sponsors studies related to the state's environment and economy.

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November 13, 2008
California gets dire warning on global warming
Matt Nauman, San Jose Mercury

Global warming will have a broad and devastating impact on California's economy over the next century. The 127-page report was funded by the nonprofit Next 10 foundation that studies California's future and the intersection of the economy and the environment.
This is the first time a major academic institution has attempted to put a price tag on the potential climate damage in California between now and the year 2100, the researchers said.
In an interview, Roland-Holst said that despite the staggering numbers, he didn't want his research to be seen as a doomsday report.

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November 13, 2008
United Press International

Study: Warming could cost Calif. Trillions
The study conducted at the University of California Berkeley is the first to examine the potential economic damage the state faces from global warming and warns that everything from agriculture, energy and tourism would be affected.” The scale of climate risk over the coming decades dwarfs today's financial crisis and will long outlive it," said Noel Perry, founder of Next 10, the non-profit group that sponsored the research.

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November 6, 2008
Opinion: Economy must not derail energy initiatives
By David Roland-Holst and F. Noel Perry

Recently, Next 10 and the University of California-Berkeley released "Energy Efficiency, Innovation, and Job Creation in California," which provides solid evidence that California's pioneering legacy of energy-efficiency policy has grown the economy, creating jobs and putting billions of dollars into consumer pockets. At this pivotal moment in history, with global markets teetering on the financial edge, this study reveals the economic power of energy innovation and efficiency, and the promise for California if the state redoubles its commitment to climate defense.

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October 21, 2008
UC Berkeley study: Green efforts boost economy
David R. Baker, San Francisco Chronicle

Rather than cost money, California's plans to fight global warming and improve energy efficiency will boost household incomes by $48 billion and create as many as 403,000 jobs in the next 12 years, according to a UC Berkeley economic study released Monday. The state has already proved that efficiency pays, said author David Roland-Holst. Starting in the 1970s, the state adopted building codes and home appliance standards that have cut electricity use. Those efforts saved Californians $56 billion between 1972 and 2006 and created about 1.5 million jobs, according to the study.

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October 21, 2008
Why green jobs are our future?
Derrick Z. Jackson, Boston Globe
How much green can you make off a green job?  Since the 1970s, California's energy-efficiency programs have created 1.5 million jobs, increased payrolls by $45 billion, and yielded $56 billion in energy savings that went toward other consumer spending, according to a University of California at Berkeley study.

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October 20, 2008
State 'green' plan called job creator
Marla Dickerson, Los Angeles Times

Tough state mandates requiring Californians to reduce their carbon footprints and use more homegrown renewable energy will create more than 400,000 jobs, help consumers save on their lighting bills and boost the state's economy by $76 billion by 2020. Those are some of the findings of a study to be released today by Next 10, a nonprofit organization that promotes environmental innovation in California.

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October 20, 2008
California energy policy will create jobs, lead to savings, study says
Matt Nauman, San Jose Mercury News

Three decades of emphasis on energy efficiency in California has created 1.5 million jobs and $45 billion in payroll, and measures to combat global warming will result in similar gains in the decade ahead, a UC-Berkeley researcher says in a report to be released today.
The study was commissioned by Next 10, a non-profit that funds research into issues it considers vital to California's future.

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October 20, 2008
California's efforts to save energy create jobs, study finds
Felicity Barringer, New York Times - International Herald Tribune

…The Berkeley study is different in that it focuses as much on historical data as on modeling the future. California's energy-efficiency policies were adopted in 1978, long before the widespread push for greenhouse gas reductions, but the data they provide were highly relevant to the current economic debate.  In an interview, Roland-Holst said, "What I wanted to do to support the forward-looking vision is go back and look at the evidence we have in front of us."

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October 20, 2008
New U.C. Report Finds Past and Future State Energy Policies Deliver Needed Economic Advantage
Market Watch, Wall Street Journal

"Energy Efficiency, Innovation, and Job Creation in California" is authored by U.C. Professor David Roland-Holst and funded by Next 10, a nonpartisan nonprofit organization. As the financial world's uncertainty continues to be the cause of anxiety and fear about the future, this report provides hard evidence that energy efficiency and innovation can pave the way to economic security and growth," said Next 10 founder F. Noel Perry. "Whether or not we take that path depends on policy to encourage it."
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October 20, 2008
Report: California saves money by saving energy
Terence Chea, Associated Press

California has saved about $56 billion in electricity costs and created 1.5 million jobs over 35 years by using energy more efficiently than other states, according to a new study. "If the country can follow California's example, it will have a dramatic effect on our future emissions and energy independence," Roland-Holst said.

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October 20, 2008
California paves the way for energy efficiency
ABC local news-KGO
A UC Berkeley economist has released a report called: "Energy Efficiency, Innovation and Job Creation in California." It claims the state has saved about $56 billion in electricity costs. It also says California has created 1.5 million jobs over the last 35 years and that the average Californian uses about 40 percent less electricity than the average American.

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October 20, 2008
California Energy Efficiency Saves Money, Creates Jobs
CBS5.com
According to a report released Monday by an economist at the University of California, Berkeley, the state has saved about $56 billion in electricity costs and created 1.5 million jobs over 35 years by using energy more efficiently.

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October 20, 2008
How many jobs does it create to screw in a lightbulb?
Bernie Woodall, Reuters
…The Golden State is debating whether plans to radically cut carbon dioxide emissions will be a financial burden for California or spur economic growth in a state that already leads in energy efficiency. Money spent locally on hairdressers or at restaurants goes further to spur the economy than spending money on energy, which is less labor-intensive and often sends money out of state and out of the country, said Roland-Holst.

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September 14, 2008
Editorial: Party! It's time to play budget game!
Sacramento Bee Editorial

INVITE SOME FRIENDS OVER, FIRE UP YOUR COMPUTER AND SHOW THE CAPITOL HOW IT'S DONE. What sort of cuts and tricks would be involved in bridging the entire $15.2 billion budget gap? What would that do to schools, or to local governments, or to health care? These are some of the decisions lawmakers are confronting and avoiding. They're also some of the same choices you'll face if you play the California Budget Challenge, a nonpartisan, Web-based tool that allows you to create your own state budget.

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August 4, 2008
Another state budget fiasco emphasizes the need for serious change
Lisa Pampuch, The Gilroy Dispatch

Meanwhile, do you think that you can do better than the supposed pros in
Sacramento? Give balancing the state's budget a try. Next 10, a nonpartisan
group focused on California issues, has a web-based game called California
Budget Challenge that allows players to make policy choices and see how they
translate to fiscal realities as they try to balance the state's budget.
It's available online at www.next10.org/budget/challenge.html.

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July 28, 2008
KGO Newstalk Radio, San Francisco, AM 810
Ed Baxter and Jennifer Jones


KGO's morning anchor, Ed Baxter interviews Noel Perry, Founder of Next 10
about the updated California Budget Challenge. The interview is between the
8-9 am hour, specifically at the 11:45 mark.

Listen here...

May 23, 2008
Mega-Millions mess
Opinions and Editorial, Chico News & Review


Maybe you can do better. A Palo Alto nonprofit organization named Next 10 has come up with an innovative interactive “California Budget Challenge” that you can take by going to www.next10.org. The challenge takes only a few minutes and is remarkably educational about the budgeting process and possible sources of revenues (carbon tax, anyone?).

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May 20, 2008
Governor Schwarzenegger Showcases California Businesses' Environmental Innovations
Green Liver, Imperial Valley News


California companies are producing a growing share of green technology patents-44 percent of all U.S. patents in solar and 37 percent in wind-and numerous energy efficient products and services. According to Next 10's "California Green Innovation Index," California represents almost half of all green-tech investment in the U.S., and all signs point to continued growth. In fact, venture capitalists last year invested $1.78 billion in California green technology companies.

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May 18, 2008
Club tries, fails to solve budget riddle
Lisa Vorderbrueggen, Contra Costa Times

Blame the heat. Or maybe it was just too hard to choose between an affordable college education and health care for poor people in wheelchairs. But the 40 hardy folks of the Lamorinda Democrat Club gathered in a community room with no air conditioning on an unseasonably warm Friday night just couldn't balance the out-of-whack state budget. The exercise was courtesy of Next 10, a Palo Alto-based nonpartisan organization that brought its portable version of the online California Budget Challenge to Orinda. Audience members debated and then registered their votes on individual wireless voting devices about where to spend, where to save and whether to raise taxes.

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May 7, 2008
Great Valley Center Conference

“Tradition” is not often a word used to describe innovation, but Noel Perry, founder of Next 10, believes California can build on its tradition of innovation to reduce carbon emissions and the effects of climate change while at the same time promoting the state's economic health.

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April 19, 2008
Governor Defines Modern Environmental Movement at Yale Climate Change Conference

With the centennial of President Theodore Roosevelt's landmark 1908 Conference of Governors as the backdrop, the Governor spoke about how the modern environmental movement must evolve if we are to meet the even greater challenges that lie ahead... According to the Next 10 "California Green Innovation Index," California patents account for 44 percent of all U.S. patents in solar and 37 percent in all U.S. patents in wind technologies.

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April 19, 2008
Students join effort to fight school cuts
Dana Hull and Sharon Noguchi, San Jose Mercury News

In Palo Alto, Gunn High School students playing the "2008 California Budget Challenge" game during economics classes last week chose to increase K-12 education by $9 billion.  "If you expand enrollment at state colleges, you will build a highly skilled workforce," said senior Noah Azarin, 18.  Instead, the students slashed child care for poor people. They increased existing taxes and approved new ones on carbon emissions and "services."

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April 18, 2008
Gunn students tackle state budget
Arden Pennell, Palo Alto Weekly

As California lawmakers struggle to craft a budget to address the state's $14 billion deficit, Gunn High School students have a few suggestions: Cancel tax credits for businesses. Fund education — a lot. Oh, and increase the vehicle-licensing fee threefold.  These were among student choices during an in-class simulation this week led by nonprofit Next10, a group that aims to educate citizens to make choices about the state's future.

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April 16, 2008
A fine balance
Kristina Peterson, Palo Alto Daily News

On Tuesday, the three economics classes Habib teaches at Gunn High School participated in the 2008 California Budget Challenge, an interactive online game run by Next 10, a Palo Alto-based nonpartisan, nonprofit group focused on state issues.  After spending lavishly on education and health care, the 10:15 a.m. class sped through revenue-raising options as they searched for ways to resolve California's $16 billion budget deficit, ultimately settling on a $6 billion carbon tax to help produce a surplus.

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April 13, 2008
Scant support for California budget changes
Judy Lin, Sacramento Bee

Legislative Analyst Elizabeth Hill thinks it's a sensible way to help balance the state budget: lower the extra amount families can write off on their state income taxes for dependent children.  "These options are really hard," said F. Noel Perry, founder of Next 10, a nonprofit organization aimed at informing the public about the budget process.  Perry said most high school students who take the group's Web quiz – called the California Budget Challenge (www.nextten.org) – don't successfully balance the budget.

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March 26, 2008
Torlakson's seeks to end two-thirds budget vote
Lisa Vorderbrueggen, Contra Costa Times

State Sen. Tom Torlakson, D-Antioch, has introduced legislation that would allow lawmakers to pass a budget and raise taxes with a majority rather than two-thirds vote. The California Legislature must close an $8 billion remaining budget gap before July 1 and the two major political parties are deeply divided over how to solve the state’s poor, long-term financial outlook. Next 10, a nonpartisan Palo Alto-based group that “focuses on innovation and the intersection between the economy, the environment, and quality of life issues for all Californians” has unveiled its online 2008 California Budget Challenge.

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March 26, 2008
Numbers game, Upland students tackle budget
Canan Tasci, Inland Valley Daily Bulletin

Students were introduced to a hands-on lesson from Next 10, a nonpartisan/nonprofit organization with a mission to educate, engage and empower Californians to improve the state's future... "In class, we talk about theoretical topics, but these questions are appropriate because they are realistic and they're talking about our current problems," said Richard Huang, 17.

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March 26, 2008
Take the California State Budget Challenge
Tim Lantz, KFBK

If you've spent any time complaining about the lack of meaningful action to solve the budget crisis at the State Capitol, then KFBK's Tim Lantz has a story for you.

Listen here...

March 26, 2008
How Would You Balance California's Budget?
C. Johnson, Sacramento News 10

Think you can do a better job of balancing California's multi-billion dollar budget than state lawmakers? Here's your chance. The non-partisan group Next 10 unveiled its 2008 California Budget Challenge online game Tuesday. Players can craft their own state spending plan, using many of the same policy options state leaders must consider. Next 10's founder F. Noel Perry says the game is an engaging way to teach the state budget's many complexities and how it's shaped.

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February 17, 2008
California’s burning ambition: Steered by Schwarzenegger, the Golden State plans to be at the forefront of fighting global warming
Juliette Jowit, The Observer

'Something remarkable is beginning to stir, something revolutionary, historic and transformative,' Arnold Schwarzenegger told UN heads of state. 'California is mobilising technologically, financially and politically to fight global climate change.' By 2006, the specialist consultancy Next 10 says, California was already employing 22,000 people in clean technology and had claimed more patents than any other state in the field. And the sector is growing fast. Last year, by some estimates, venture capital into 'clean technology' in California doubled to nearly $1.8bn (£917m). Many, including Schwarzenegger, are convinced clean tech will prove the next big driver of California's economy.

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